Who we help
Small businesses where marketing is nobody’s full-time job.
We do not publish client case studies, because we are early and because most of them tell you nothing about your own situation. This is more useful: the kinds of business we work with, the problem each one usually walks in with, and what the fix normally turns out to be.
Find your situation
Eight businesses we know well.
IT consultants
You win work by referral, and the website does not do justice to the calibre of what you actually deliver.
Usually the fix: a clearer way of describing the work, and a site that backs up what people already say about you.
Real estate agents
A crowded market where nearly every agent says the same three things.
Usually the fix: a sharper local angle, content that gets found, and a site that turns visits into calls.
Insurance agents
Trust is the whole sale, and what you are allowed to say is limited.
Usually the fix: plain-English explanations, a clear list of what you cover, and answers on the page before the call.
Photographers
A beautiful portfolio, an unclear offer, and no obvious way to book you.
Usually the fix: a simple set of packages, copy that sells the outcome, and a booking path that works.
Authors and writers
A book coming and no audience to launch it to.
Usually the fix: an author site, a mailing list that grows before publication, and writing that brings readers in.
Churches
You need to make sense to a newcomer, not only to people who already attend.
Usually the fix: a site organised around a visitor’s real questions, plain writing, and pages that work on a phone in the car park.
Ministry organisations
Genuinely important work that is hard to explain to the people funding it.
Usually the fix: one clear explanation of what you do and why, used everywhere, for supporters and beneficiaries alike.
Small service firms
Something considered and a little complex, sold to a small number of buyers.
Usually the fix: a clear offer, material that helps a slow decision along, and a site that stands up to scrutiny.
If you are not on this list
The list is not a rule.
These are the situations we know best, not the only ones we take. If yours rhymes with them — a small business, a considered purchase, and marketing that is nobody’s full-time job — the conversation is worth having. The call is free either way.
Recognise your situation?
Tell us which one and what is not working. Thirty minutes is usually enough for us both to know whether we can help.