Who we help
Marketing for product and retail shops
You have stock, a margin and a season. The job is getting the right products in front of the right people often enough, without spending the margin to do it.
Sound familiar?
- Traffic arrives and does not buy
- Ads spend more than the margin they bring back
- You cannot see which products or channels actually pay
- Stock, listings and prices live in three places that disagree
How we would approach it
A plan shaped for your situation, not a package.
What follows is the shape the work usually takes for a business like yours. The specifics are set on the call, and written down before anything starts.
01
Know your real numbers per product
Margin after fees, shipping and returns, per product and per channel. Almost every unprofitable ad account we see is really a margin visibility problem.
02
A store that converts the visit
Product pages, speed, search and checkout fixed in the order that recovers the most revenue first.
03
Paid search and shopping on what pays
Budget concentrated on the products that carry margin, cut from the ones that do not, reviewed weekly rather than quarterly.
04
Local and repeat, not just acquisition
The cheapest sale is the second one. Local visibility and repeat-purchase flows usually beat buying another new customer.
Where we would start
The first three, in this order.
Paid ads
Paid search and paid social
Demand you can turn on this month.
Website
Your website
Fix what the ads land on.
Operations & AI
Operations and AI
See the numbers that decide everything.
How we work
We will not sell you what will not work.
Plenty of marketing gets sold because it is easy to sell, not because it will change anything. We would rather scope the work that actually moves your numbers — sometimes that is narrower than you expected, and sometimes it is a good deal bigger. Either way you hear the reasoning before you hear the price, and nothing begins until both are in writing.
Working together
Results need room to happen.
Work that moves a number needs three things: enough scope to fix the cause rather than the symptom, enough control to actually make the changes, and enough time for them to compound. We are straight about that before anything is agreed, because marketing that is second-guessed line by line does not produce results for anyone. If that is not the arrangement you are looking for, far better we both find out on the first call.
What an engagement assumes
- A written scope, so what is in and what is out is never a matter of memory
- The access and authority to make the changes the plan depends on
- A realistic run of time before the work is judged
- One agreed number that tells us both whether it is working
Next step
Is this your situation?
Tell us what is not working. Thirty minutes is usually enough for us both to know whether we can help.