Who we help
Marketing for musicians and artists
Your audience lives on platforms you do not own, and an algorithm decides who sees you this week. The work is turning attention into something you control.
Sound familiar?
- Streams and followers go up and income does not
- Every release starts the audience building from scratch
- You have no direct way to reach people who already like the work
- The website, if there is one, is a link page
How we would approach it
A plan shaped for your situation, not a package.
What follows is the shape the work usually takes for a business like yours. The specifics are set on the call, and written down before anything starts.
01
Somewhere you own
A site that is the permanent address for the work: releases, dates, press, licensing and contact, so nothing depends on a platform staying friendly.
02
Turn listeners into a list
The people who already like the work are the ones who buy tickets and records. Getting them off a platform and onto a list is the whole game.
03
A release rhythm that compounds
Planned so each release builds on the last audience instead of restarting it, sized to what you can actually sustain alongside making the work.
04
Paid social that finds the right ears
Targeted at people who already listen to what you sound like, measured on list sign-ups and sales rather than vanity numbers.
Where we would start
The first three, in this order.
Website
Your website
An address that is yours, not rented.
Social
Social media
Where the audience already is.
Paid ads
Paid search and paid social
Reach the right ears, measurably.
How we work
We will not sell you what will not work.
Plenty of marketing gets sold because it is easy to sell, not because it will change anything. We would rather scope the work that actually moves your numbers — sometimes that is narrower than you expected, and sometimes it is a good deal bigger. Either way you hear the reasoning before you hear the price, and nothing begins until both are in writing.
Working together
Results need room to happen.
Work that moves a number needs three things: enough scope to fix the cause rather than the symptom, enough control to actually make the changes, and enough time for them to compound. We are straight about that before anything is agreed, because marketing that is second-guessed line by line does not produce results for anyone. If that is not the arrangement you are looking for, far better we both find out on the first call.
What an engagement assumes
- A written scope, so what is in and what is out is never a matter of memory
- The access and authority to make the changes the plan depends on
- A realistic run of time before the work is judged
- One agreed number that tells us both whether it is working
Next step
Is this your situation?
Tell us what is not working. Thirty minutes is usually enough for us both to know whether we can help.