Who we help
Marketing for authors and writers
A book is coming and there is no audience to launch it to. Nearly everything that matters here has to happen before publication day, not after it.
Sound familiar?
- Publication is close and the list is small or non-existent
- There is no author site, or one untouched for years
- Publicity depends entirely on the publisher
- You do not want marketing to eat the writing time
How we would approach it
A plan shaped for your situation, not a package.
What follows is the shape the work usually takes for a business like yours. The specifics are set on the call, and written down before anything starts.
01
A home base you own
An author site that works for readers, media and rights enquiries at once, and that will still make sense three books from now.
02
A list that grows before publication
The single asset that carries from this book to the next. Built early, so launch day has somewhere to land.
03
Writing that brings readers in
Pieces that get found by people who do not know you yet, on the subjects your book is actually about.
04
A launch that was planned
A sequence agreed in advance so the weeks around publication are executed, not improvised.
Where we would start
The first three, in this order.
Website
Your website
The one asset that is yours.
Getting found
Getting found
Be found by readers who do not know you.
Social
Social media
A presence that holds up to a check.
How we work
We will not sell you what will not work.
Plenty of marketing gets sold because it is easy to sell, not because it will change anything. We would rather scope the work that actually moves your numbers — sometimes that is narrower than you expected, and sometimes it is a good deal bigger. Either way you hear the reasoning before you hear the price, and nothing begins until both are in writing.
Working together
Results need room to happen.
Work that moves a number needs three things: enough scope to fix the cause rather than the symptom, enough control to actually make the changes, and enough time for them to compound. We are straight about that before anything is agreed, because marketing that is second-guessed line by line does not produce results for anyone. If that is not the arrangement you are looking for, far better we both find out on the first call.
What an engagement assumes
- A written scope, so what is in and what is out is never a matter of memory
- The access and authority to make the changes the plan depends on
- A realistic run of time before the work is judged
- One agreed number that tells us both whether it is working
Next step
Is this your situation?
Tell us what is not working. Thirty minutes is usually enough for us both to know whether we can help.