About
Marketing help for people who have been burned by marketing help.
Growth Marketing Analytics Professionals exists so a small business can get senior marketing thinking without hiring for it, without being sold a programme it does not need, and without anyone talking down to it.
Why this exists
The gap we are built for.
Below a certain size, good marketing help is genuinely hard to buy. Agencies are priced for companies that already have marketing departments, and they tend to sell long retainers that outlast the problem. Freelancers will do the one task you ask for, but rarely tell you whether it was the right task.
In between sits a large group of capable businesses: consultants, agents, photographers, artists, churches, non-profits, shops and small firms, where marketing is somebody’s part-time job, or nobody’s at all. That is who this is for.
The site you are reading is the argument. If we cannot explain ourselves clearly, there is no reason to believe we would explain you clearly either.
The founder
Judah Jebadas Michael
Founder and principal consultant
A senior marketing and operations consultant with about fifteen years on both sides of the table. In-house, running brand and communications for a national vehicle manufacturer and managing a sales territory of sixteen districts across two states, where marketing was judged by whether dealers actually sold anything. Agency-side, paid search across more than a thousand Google Ads accounts at an agency holding Google’s top partner tier, then account strategy: brand voice across website, email, video and social for a book of clients.
His MBA was in marketing and operations together, which is unusual and has turned out to be the useful part. Marketing brings you the enquiry. Operations decides whether you can serve it, at what cost, and whether the customer comes back. Before that, physics, which is mostly training in not fooling yourself with a number.
The certifications are there because the platforms change: Google Ads across search, display and video, Google Analytics, Search Ads 360, Salesforce administration, Lean Six Sigma, project management. They are table stakes, not the argument.
The argument is the combination. Most marketing help knows one channel very well and the business around it not at all. Small businesses rarely have a channel problem. They have an offer described badly, a website that undoes the advertising, or a process that drops the enquiry after it arrives. Seeing which one it is takes somebody who has done all three, and can then direct the right work to the right standard.
He builds with AI where it removes real work and leaves it out where it does not. A knowledge system that holds what a business knows and answers questions about it is worth building. A machine that turns out more content nobody reads is not. Growth Marketing Analytics runs on systems built that way, which is the only reason he sells them.
A second master’s, in theological studies, is why churches and non-profits are on the list. That is a world he knows from the inside, not a segment picked off a spreadsheet.
Track record
- Over a thousand Google Ads accounts run, at an agency holding Google’s top partner tier
- MBA in Marketing and Operations, First Class
- Fifteen years across marketing, sales and operations in two countries, in-house and agency-side
- Certified in Google Ads across search, display and video, Google Analytics, and Search Ads 360
- Salesforce Certified Administrator, Lean Six Sigma Green Belt, project management trained
- First Class Physics degree
How the work runs
Four stages, every time.
Stage 01
Scope
A conversation and a short written scope: what we are solving, what is in, what is out, the price and the dates. Nothing starts until you agree it.
Stage 02
Plan
Before anything is made you see the thinking on paper. You approve the plan, not just the invoice.
Stage 03
Build
The work gets made, and you see it in progress rather than at the end, with revision rounds agreed up front so nobody is guessing.
Stage 04
Run and review
Live work is monitored and improved on a set rhythm, against the number we agreed. Plans change when the facts change.
How we are set up
Deliberately small.
A short book of work at a time. Low overhead, so you are not paying for an office and a layer of account managers. The person who sets your strategy is the person you speak to. It also means capacity is real: sometimes the honest answer is that we cannot start until next month.
One partner
The whole picture, planned together.
- Marketing that works is a set of parts that fit: the offer, the message, the channels, the site, the follow-up, the measurement. GMAP sets the strategy for all of it, for your business specifically, so the parts reinforce each other instead of competing.
- One partner holding that picture means no conflicting briefs, no supplier pointing at another supplier, and no gap where a handoff should be.
- It protects your budget. Effort and spend go where the plan says, not into overlap between people who cannot see each other’s work.
- You explain the business once, to the person who then stays accountable for the result.
A campaign, a website and a follow-up process planned together behave differently from three bought separately. That difference is the point.
What we hold to
Four rules we do not bend.
Rule 01
A defined end
No open-ended arrangement that quietly outlives the problem it was meant to solve. When the work is done it is done, and you are free to stop.
Rule 02
Recommend what solves it
The recommendation is the work that fixes the cause, whether that turns out smaller or considerably larger than what you came in asking for.
Rule 03
Say the hard thing early
If the plan is wrong, or the budget will not do what you are hoping, you hear it from us before you spend it, not after.
Rule 04
Measure it honestly
One agreed number, reported the same way every month, including the months it does not move. Reporting that only ever shows good news is not reporting.
Working together
Results need room to happen.
Work that moves a number needs three things: enough scope to fix the cause rather than the symptom, enough control to actually make the changes, and enough time for them to compound. We are straight about that before anything is agreed, because marketing that is second-guessed line by line does not produce results for anyone. If that is not the arrangement you are looking for, far better we both find out on the first call.
What an engagement assumes
- Room to work on the whole picture, not just the one task you walked in naming
- The access and authority to make the changes the plan depends on
- A realistic run of time before the work is judged
- One agreed number that tells us both whether it is working
How we work
We will not sell you what will not work.
Plenty of marketing gets sold because it is easy to sell, not because it will change anything. We would rather shape the work that actually moves your numbers. Sometimes that is narrower than you expected, sometimes a good deal bigger. Either way you hear the reasoning before you hear the price.
Next step
See whether we fit.
Thirty minutes, no pitch. If we are not the right people, we will tell you who is.